C O N C E P T • A R T D I R E C T I O N • D E S I G N
AIDS/LifeCycle: Ride Out Loud
AIDS/LifeCycle is where a diverse community, rich with culture and fearless ambition, come together for one epic, weeklong 545-mile bike ride from SF to LA. The ride is a bright community of all ages and backgrounds, unapologetically passionate about their mission to end AIDS.
Poster Designs
Logo Design
The logo’s negative space shows the spokes of a bicycle wheel.
This spoke pattern also mimics a sunburst, making the visual a nice representation of California, where the ride takes place (from SF to LA).
The Logo In Action
More Visual Identity
The Team
Creative Directors: Bang Pham and Yama Rahyar
Art Director: Mara Conway
Copywriter: Jamie Dos Santos